I spearheaded design management for Eastern Mountain Sports during aggressive store expansion and marketing into Newton, Harvard Square, Foxborough, Hartford, Portsmouth, North Conway, and more.
Eastern Mountain Sports CEO Will Manzer turned the company around and returned EMS to its authentic roots between 2004-2009. I was fortunate enough to be an integral part of the team in 2007-2008 and by 2009, EMS had secured $50 Million in financing for future expansion.
The account manager directed the brand and was an extremely talented copywriter as well but he needed assistance. Through word of mouth, he approached me to design all the marketing collateral, and print manage the vast amount of work at a time of aggressive growth. I collaborated with EMS, the account manager and copywriter to ensure branding, and messaging initiatives were maintained.
Designing from concept to print, I ensured all schedules were met for magazines, MBTA signage, hockey dasher boards, billboards, truck displays, bus shelters, posters, and online animations. The copy and photos were provided so my job was to design within branding guidelines but I was allowed to provide creative input as well.
The multitude of vendors, marketing mediums, publications, and online initiatives running simultaneously required organization, attention to detail, print management and project management skills.