In 2022, the Smart Package Room was rebranded by me in collaboration with the Director of Marketing and the Sales Director during my employment at Position Imaging. New marketing campaigns were initiated, the Smart Package Room website was designed and launched as a microsite which propelled YoY sales in 2022 to increase by 268%. The result in August 2023, led Smart Rent to enter into a preferred reseller partnership with Position Imaging.
The rebrand of the Smart Package Room began with a deep dive into establishing SPR with an updated look, new messaging, and target markets were established. The brand would need a microsite created to help establish the brand and give the marketing and sales team a launching pad to direct target customers to the benefits of SPR. Prior to 2022, the Smart Package Room was branded as "iPickup Point Smart Package Room", so it was determined by the Director of Marketing that "iPickup Point" needed to be dropped to avoid confusion with the retail division.